Best Practices
To ensure consistent and professional use of Sherlock’s visual identity, follow these best practices when applying our brand assets. Proper usage of logos, colors, and spacing ensures that the Sherlock brand is represented with integrity and clarity at all times.
Suggested usage
Use the logo as provided
Give the mark enough spacing
Use the full logo whenever possible
Use of the logo on black background
Use of the logo on neutral 700 background
Use of the logo on white background
Things to avoid
Stretching or deforming
Rotating or flipping
Unapproved colors
Cropping
Using shadows or gradients
Using other fonts